The South Florida Sun-Sentinel reports that Broward County officials are actively seeking major corporate sponsorship for their 16 regional and five neighborhood parks. The new 97-acre Central Broward Regional Park is up first for “big-name companies” to bid for advertising space and naming opportunities for the park’s facilities.
From the article:
“We are clearly in a financial situation in this county where we need to be innovative and looking for additional revenue sources,” Commissioner Ken Keechl said during a recent [Parks and Recreation] commission workshop.
Next time The Dirt is in Fort Lauderdale, we plan to take a jog around the Diet SpriteTM Nature Trail and then cool down at the MentosTM water fountains located next to the General MillsTM playing field. Won’t you join us?