This Public Park…Brought to You By Nike?

The South Florida Sun-Sentinel reports that Broward County officials are actively seeking major corporate sponsorship for their 16 regional and five neighborhood parks. The new 97-acre Central Broward Regional Park is up first for “big-name companies” to bid for advertising space and naming opportunities for the park’s facilities.

From the article:

“We are clearly in a financial situation in this county where we need to be innovative and looking for additional revenue sources,” Commissioner Ken Keechl said during a recent [Parks and Recreation] commission workshop.

Next time The Dirt is in Fort Lauderdale, we plan to take a jog around the Diet SpriteTM Nature Trail and then cool down at the MentosTM water fountains located next to the General MillsTM playing field. Won’t you join us?

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