Design Thinking by IDEO

Tim Brown, CEO of IDEO, a firm that continually tops Fast Company’s rankings of the most innovative companies, wrote an article in Harvard Business Review entitled “Design Thinking.” The article says “thinking like a designer can transform the way you develop products, services, processes – and even strategy.”

Brown outlines “some of the characteristics to look for in design thinkers:”

  • Empathy
  • Integrative Thinking
  • Optimism
  • Experimentalism
  • Collaboration

Read the article and Tim Brown’s blog
Also, check out an interview ASLA did with Steven Bishop, IDEO’s Sustainability lead.  Finally, go to Fast Company’s latest innovation rankings. (Strangely, no major landscape architecture firms, or even architecture firms, ever seem to make it on to these lists).

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