The New Face of Broadway: New York City to Make Pedestrian Plazas Permanent

Would you have ever pictured Times Square to be a place to sit and relax?  Well, now you should.  New York City Mayor Michael Bloomberg announced Thursday that the city’s eight month pilot project aimed to relieve traffic congestion by closing city streets will be made permanent.  “It’s going to be innovative and sustainable and celebrate the most famous streets in the world,” said the mayor at his Times Square Press Conference. “The project gives a green light to pedestrians, to mobility, and to safety. The new Broadway is here to stay.” 

Broadway, which cuts diagonally across 6th and 7th Avenues, disrupted the city’s street grid system and caused problems with traffic congestion and high accident rates.  Since May, cars have been banned from driving on portions of Broadway near Herald Square and Times Square as part of the Mayor’s initiative to re-engineer New York’s street grid to improve traffic conditions and public safety in Midtown Manhattan.  “It’s fair to say that this is one of those things that has succeeded,” Bloomberg said. “Not in every way we thought, but in some ways we hadn’t thought about. Not as much in certain areas, but more than we expected in others.”

Despite traffic improvement being moderate compared to expectations, the city deemed the project a success, citing improved public safety statistics and positive feedback from tourists, residents, and local businesses.  The New York Times reported that travel times improved by 7 percent on average, injuries to drivers and passengers fell by 63 percent, and foot traffic in Times Square grew by 11 percent.  “It’s important to understand it’s more than just a minute or two of traffic improvement. It’s about altering the entire Times Square experience” said Times Square Alliance President Tim Tompkins. 

In addition to the street closures, pedestrian plazas were created by adding outdoor furniture, painted pavement, and other landscaping to help attract foot traffic by enhancing the cultural experience.  “It’s shifted the paradigm for what a street and sidewalk experience is supposed to be like in New York City,” said Tompkins.

Now that the experimental project has been made permanent, the city plans to re-design the plazas to make them more aesthetically pleasing.  In an announcement last week, Mayor Bloomberg said the city would soon put out bids for short and long-term improvements to the plazas.  Janette Sadik-Khan, the city’s Transportation Commissioner said in a recent interview that short-term improvements will be completed this summer and involve furnishing the plazas with new paint, planters, and furniture.  The long-term improvement plan will create more permanent structures including public amenities and entertainment infrastructure that can accommodate a variety of events and performances throughout the year. The city has not yet established a timeline for this phase of the project. 

The Architect’s Newspaper reported that design proposals would only be accepted from eight “large firms” in the city’s Design and Construction Excellence Program.  While this move could limit the breadth and creativity of ideas, it stands to vastly speed up the design and construction process, as each of the targeted firms is prequalified for city work.

This groundbreaking project represents a landmark opportunity in the fields of landscape architecture and urban design.  It highlights the fact that cities around the globe are beginning to recognize the environmental, economic, and social benefits of creating public open space in dense urban areas.

The new changes to Times Square also fall in line with the city’s recently released Active Design Guidelines, which were created to spur public health and combat rising trends in obesity through innovative design strategies.  It encourages architects, landscape architects, and urban designers to create healthier buildings, streets, and outdoor spaces which promote active lifestyles and recreation. 

Learn more about the new Active Design Guidelines.

Image credit: Damon Winter/The New York Times

One thought on “The New Face of Broadway: New York City to Make Pedestrian Plazas Permanent

  1. faslanyc 02/25/2010 / 9:22 am

    i follow this development closely and view the changes with trepidation and excitement.

    Interesting to note that no landscape architects are on the DDC’s design and construction excellence program list.


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