#WLAM2015 Reaches 3 Million Worldwide

World Landscape Architecture Month
World Landscape Architecture Month

This past month, the American Society of Landscape Architects joined World Landscape Architecture Month (WLAM), a global effort to raise awareness of the profession. During this time, our members took nearly 4,000 pictures of landscape architect-designed spaces with our “Designed by a Landscape Architect” card and posted them to social media using #WLAM2015.

These posts reached nearly 3 million people and showed how landscape architects can effectively use social media, harnessing its inherently visual nature.

The pictures featured some instantly recognizable, iconic landscapes.

Central Park / Jennifer Nitzky
Central Park / Jennifer Nitzky

But also some favorite local projects, too.

Artivio Guerrero Park / Dalton LaVoie
Artivio Guerrero Park, Sacramento, California / Dalton LaVoie

WLAM was also an opportunity to show all stages of design.

Plans /  American Society of Landscape Architects - Minnesota Chapter
Landscape plan / American Society of Landscape Architects Minnesota Chapter

Americans weren’t the only ones involved: Landscape architects from more than 30 countries participated in the campaign, often using the cards we created in 13 languages.

Turkish / URMIA Land Art
Turkish Version of the Card / URMIA Land Art
Place Design Group's China team celebrates World Landscape Architecture Month / Place Design Group
Place Design Group’s China team celebrates World Landscape Architecture Month / Place Design Group

Both future and veteran landscape architects were involved in the campaign, connecting multiple generations.

Landscape Architecture Students/ American Society of Landscape Architects - Minnesota Chapter
Landscape Architecture Students/ American Society of Landscape Architects Minnesota Chapter
John Gollings with Australian Garden Completion by Taylor Cullity Lethlean + Paul Thompson / Australian Institute of Landscape Architects
John Gollings at Australian Garden Competition / Australian Institute of Landscape Architects

World Landscape Architecture Month helped raise the visibility of landscape architecture on a global level. The “Designed by a Landscape Architect” cards helps the public understand many of the places they use and love everyday are actually designed by someone. The campaign was so successful ASLA is continuing it past April in order to continually promote the work of its members and landscape architecture around the world.

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