This speech was given by Nancy Somerville, Hon. ASLA, ASLA CEO and Executive Vice President, at the ASLA 2018 Annual Meeting in Philadelphia, Sunday, October 21.
Every year at this meeting I’m reminded of the incredible variety of ways landscape architects serve their communities. The diverse talents and skills of this profession came home to me recently when I was visiting CMG Landscape Architecture in San Francisco. They are addressing issues of social equity as part of the revitalization of public parks. They are designing a resilient solution to a three-mile stretch of coastline infrastructure vulnerable to earthquakes and sea level rise. And one of their staff is pioneering a method for calculating the carbon footprint of landscape architecture projects.
The landscape architects at CMG, all of you, and your colleagues across the country have much to offer a world that, more than ever, needs responsible stewards of the built and natural environments. For those of us on staff at ASLA, it is a privilege to be an advocate for what you do.
Before I get started, you may have noticed that ASLA has a fresh, new graphic identity. We think it not only works well in all contemporary media, it better reflects the energy and forward-thinking nature of the Society and its members, while remaining connected to our heritage and our values. Importantly, it will also help unify and strengthen the identity of the Society at the national and chapter levels.
Of course our identity doesn’t just come from our graphics. It comes from what we do and who we are.
I’m happy to announce that the Board has added inclusion and diversity to our statement of corporate values and culture.
This comes as we have convened our sixth successful diversity summit.
The summits, and our work throughout the year, reflect our unwavering commitment to increasing diversity in the Society and within the profession, and to build future leaders who truly reflect the communities we serve.
In addition to diversity, our other top priorities are advocacy and public awareness.
On the federal level, we maintained our strong advocacy efforts to protect important federal programs and policies, including the Land and Water Conservation Fund. Although the LWCF expired on September 30, it is still funded through December 7, 2018, and a bill to permanently reauthorize this critical program was approved in both the House of Representatives and Senate committees.
Thanks to your advocacy, multiple amendments that would have derailed this legislation were defeated by wide margins, allowing the bill to move forward. Unfortunately, the fight is not over. Both the full House of Representatives and the Senate now must pass a final bill before December 7. Please continue to contact your legislators to support LWCF.
Also under active consideration in Congress—and getting closer to final passage—are bills to address the maintenance backlog in the national parks and continue the Every Kid in a Park program. Our Government Affairs team worked with coalition partners and allied organizations to move these critical bills through Congress. Your continued support and participation in our iAdvocate Network has been critical—and will continue to be critical—every step of the way.
On the state side, this year we again saw record numbers of challenges to licensure. Some specifically targeted landscape architects along with other professions and occupations. Some were more indirect threats—including broad licensure reform legislation and executive orders for licensure review.
Our chapters are hard at work countering the attacks—and working pro-actively to educate their legislators about the work of the profession and its impact on public health, safety, and welfare. This year we expanded our annual state Advocacy Summit. In a partnership with the Council of Landscape Architectural Registration Boards, our member advocates were joined by their counterparts from the state licensing boards. The joint summit has already resulted in stronger communications and partnerships in many states—all of which will enhance our licensure defense efforts in the coming years.
On the priority of public awareness, we have continued our successful programs, like World Landscape Architecture Month, and our PARKing Day activities, and have also taken on new initiatives. Our signature “This is Landscape Architecture” campaign continues to be extremely popular—and very successful at increasing our visibility and enhancing public understanding of the profession. This campaign will continue again next April during World Landscape Architecture Month—with an added focus on involving more of the global landscape architecture community.
Just started this year is a multiyear communications initiative in collaboration with our partners in what we call the Presidents Council—ASLA, the Council of Landscape Architectural Registration Boards, the Landscape Architecture Foundation, the Landscape Architectural Accreditation Board, and the Council of Educators in Landscape Architecture. We have engaged the FrameWorks Institute to help develop a comprehensive communications strategy for communicating about the profession—and its value. What makes FrameWorks so interesting, and why we selected them for this project, is that they focus on how underlying cultural values shape attitudes—and use that as a frame for identifying communication messages and strategies that resonate with those deep-seated values.
In the first phase of the work, FrameWorks is mapping the gaps between the public understanding of landscape architecture and how those within the profession think and talk about it. Early next year, FrameWorks will report back on the gaps and deliver preliminary recommendations on how to bridge them. In the next phase, they will develop and test specific messages and strategies for effectively communicating the value of the profession.
Getting the public to really understand—and appreciate—the profession of landscape architecture has been a longtime goal. And while we have seen a significant increase in media coverage over the last 10 years, we have a long way to go. Developing a better understanding of the profession will support not only our public awareness goals, but also our government affairs advocacy, and our efforts to build a more diverse pipeline of future professionals.
Landscape architects, of course, operate at the nexus of the built and natural environments, which means that by definition this profession has a crucial role to play in addressing the issues of climate change, sustainability, and resilience.
This summer we released Smart Policies for a Changing Climate, the report and recommendations of the ASLA Blue Ribbon Panel on Climate Change and Resilience. The report identifies the most important design and planning approaches for creating healthy, climate-smart, and resilient communities. And it makes specific public policy recommendations to support those approaches. The recommendations are informing our professional development programming and our advocacy and communications priorities. We are promoting the recommendations directly with public policy makers, as well as through our coalition networks and partnerships.
Last month I was honored to represent ASLA as a delegate at the Global Climate Action Summit. The conversations there were both deeply alarming and very encouraging. But I came away with one very clear takeaway for ASLA and the profession. While there are many voices and many experts leading the charge on reducing carbon emissions, there are fewer voices and even fewer experts who understand what needs to be done to help communities adapt to the changing climate.
This profession has unique knowledge and a profound responsibility to help address the issues of climate adaptation and community resilience. That’s why we’ve enhanced and reorganized our online resources devoted to sustainability, resilience, and climate change, making this vast knowledge base even more accessible to our members and the public.
How important is all of this? Two weeks ago the U.N. Intergovernmental Panel on Climate Change released a startling new report outlining the catastrophic consequences if the global community fails to take significant action in the next 10 years. The U. N. report reinforces the need for all those responsible for shaping human environments to redouble their efforts to mitigate climate effects and to ensure the resilience of communities already seeing the effects of the changing climate.
This commitment to action is why ASLA has also signed on to the We Are Still In initiative. This coalition of over 3,500 organizations from all sectors of society is a way of publicly standing by the Paris Climate Agreement and its goals of reducing emissions and fostering resilience.
Finally, I want to talk about a very special project ASLA is undertaking in Washington, D.C.
With urban infrastructure in crisis, ASLA believes it’s time for new thinking on how the civic realm can better serve public needs and meet environmental goals. What better place to put those ideas into action than the street on which ASLA’s headquarters sits in the Chinatown neighborhood of Washington, D.C.? The Chinatown Green Street project will renew the entire block using a blend of green, complete, and smart street strategies—a “test kitchen” of innovative concepts. It will serve as a national case study for design professionals, municipal officials, policymakers, advocates, and the public.
Unlike many organizations, ASLA is willing to make its principles more than just ideas on paper. We make them tangible and visible. With landscape architects at the forefront, ASLA first demonstrated its commitment to a sustainable future with a pioneering Green Roof on its headquarters building. Then, we transformed the building itself into the Center for Landscape Architecture following the highest standards of sustainable design and occupant wellness. Now, we are taking our principles directly to the street and the city.
Please visit the Chinatown Green Street page to learn more about the project and how you can support it.